Telemarketing is Not Evil

 

Today, we will show you how to use direct email and telemarketing to your advantage. Most people do not find telemarketing to be an effective way to market their business. However, there is a way to get the attention of your prospective customers without being blocked. Email marketing has had a great impact in the recent years. With a few tips, you can turn this into a powerful tool. Telemarketing is best when used on high margin and high priced products.

How To Formulate an Effective Email Marketing Strategy:

  • Write down all the benefits your prospective customers should expect from your business.
  • Determine the most powerful factor from your list of benefits.
  • Based on the powerful benefit, create a catchy headline. Use attraction capturing tools such as emoticons, color, fonts etc.
  • Formulate a sales letter and use the headline you created to grab your customer’s attention.
  • Generate supplementary accessories such as brochures, envelopes, and order forms to encourage your clients to read your letters.
  • Purchase or rent a mailing list
  • Analyze the cost of mailing to gauge the expected benefits v costs.
  • Start testing and refining your mailing plan.

As you can see, email marketing has the potential to help you find new clients from many parts of the country. You will obtain the best results after you fine tune your campaign. You must do an analysis as time goes by so that you can make informed decisions.

How To Succeed In Telemarketing:

  • Create a plan with strategies to help you know exactly what you want to achieve when you make the calls.
  • Formulate a list of factors you want to explain and a list of questions you would like to answer about your topics.
  • Formulate introductory verbiage to help you determine whether you are calling your clients at the right time.
  • Create interesting questions that will make your customers active participants in the conversation.
  • Always start with general questions and narrow into the topic as the conversation progresses.
  • Provide feedback and helpful information to the customer’s questions to show that you are paying attention.
  • Do not use statements that may undermine the client’s intelligence during the conversation.
  • Be an attentive listener. Only talk when the client has nothing more to say or is waiting for a response.
  • Stay relaxed and enhance the conversation. Avoid being a narrator to your clients.

Telemarketing does not have to be a draining process as it has been made to be. Before you make that call, think of how you would like to be treated by a telemarketer. Try asking people around you what they hate the most about telemarketing calls.  One thing you should remember is that everybody is busy. When you make the call, you only have 30 seconds to convince your prospects to stick with you on the call. If you fail to get their attention your effort is wasted. Create an opening statement that makes your client want to hear more.

Conclusion

You have seen how easy it is to create a successful email and telemarketing campaign. Such campaigns will help you bring prospective customers to your business and even increase your brand awareness. We offer you free trial resources and tools to help you work through the process. We can help you create the best marketing campaign for your business.

 

Quick Lead Conversion Approaches

Today, I’d like to discuss conversion of prospective customers into regular buyers who are an active part of your marketer’s mailing list.

By this point, marketing has done its job of attracting clients to your platform.  The next stage of the sales process is getting them through the final part of the sales funnel. There are several ways to do this but the most important things to remember are that you need to be Fun, Informative & Welcoming.

Buyer’s remorse is your greatest enemy at this stage and will turn away more customers than anything else. Some customers are sure to balk right before they make the final purchase, however you can keep a large percentage of them on the hook by ensuring that you are providing them with a quality product that lives up to all the claims made during the marketing campaign.

In the odd case that buyers request a refund, there are two smart ways to deal with them:

– You can offer to give them a quick refund to maintain your reputation or,

– Give them a bonus product that is theirs to keep even if they decide to return the product.

These are two of the most common ways to mitigate buyer’s remorse though they may not work for every situation. Here’s a list of other offers you could give them:

  1. Offer special pricing rates to find out what prices are reasonable
  2. Start a referral or bounty program to get word-of-mouth working for you
  3. Start by selling a smaller and less expensive product to build trust
  4. Give them package deals
  5. Take on the cost of special packaging and delivery fees
  6. Give the customer several financing options so that the illusion of choice makes them more likely to buy
  7. Give them the option for discounts on future purchases
  8. Give the customers the option to name their own prices
  9. If they are unwilling to buy a new item flat-out, give them the chance to trade-in or upgrade their current equipment
  10. Offer bonuses for purchases made in full
  11. Educate the customers on the benefits of the product that you are selling
  12. Use longer warranties and after-sales services as incentives to buy before a certain date

This list could go on forever and is only limited by your imagination. If you are offering added value on top of the sticker price for what seems to be free, buyer’s remorse can be mitigated. Try out a number of these methods and then tailor the results to fit your business model.

If you need any more help with lead conversion, ask us about a FREE trial on our program which will give you access to a massive collection of resources and tools collated by some of the greatest marketing gurus of our time.

Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success)

  • Command Attention
  • Showcase Benefits of Products/Services
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

  1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
  2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
  3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
  4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
  5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something.  Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business.

Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

Some of the advantages of direct marketing are:

  • A great way to use free time during lulls in business
  • Productive way to communicate and empower you to create more relationships
  • Great way to up- and cross-sell to current customers
  • Low cost way to rustle up new business
  • Used as leverage to turn small sales into large sales
  • Supplement your current marketing program
  • Cost-effective way to reach target markets
  • Offers measurable results
  • Reach outside your local area for new business
  • Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

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Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

  • What do people really want to buy from me?
  • What related products are they already buying?

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

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Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

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Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

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